| 用生物学思维透视互联网时代下的商业模式变革 |
| Applying Biology Thinking to Understand the Changes in Business Models in the Internet Era |
| 投稿时间：2016-07-30 |
| 中文关键词:互联网时代 生物学思维 进化论 商业模式变革 |
| 英文关键词:the Internet era the thinking of biology evolution the changes in business models |
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| 中文摘要: |
| 互联网时代，传统商业模式正被迅速颠覆，新的价值创造逻辑让今天的商业规律变得难以把握。然而，一旦切换到生物学视角，便会发现当下快速的商业演化模式仍然符合自然生态物种进化的逻辑。本文基于生物学“进化论”思维，指出互联网时代的商业模式变革依然遵循生物学适者生存的法则，商业模式通过自我进化产生了三种新的变量：新物种、新入口和新土壤。新物种产生基于“人格”的商业模式，将带来新一代的商业入口，而孕育商业的首要土壤也已经从传统工业时代的工业和城市转为数据和计算。 |
| 英文摘要: |
| The traditional business models subverted rapidly in the Internet era. The new logic of value creation made it hard for us to grasp today’s business rules. However, by switching to the perspective of biology, we will find that today’s business evolution is still in line with the logic of species evolution logic. This paper, based on the “evolution”, points out that the changes in business models in the Internet era are similar to species evolution in natural ecology and still follow the survival of the fittest principle. Through self-evolution, business models generate three new variables: the new species, the new entrance and the new soil. The new species, based on the business model of ‘personality’, will bring a new generation of commercial entrance. And the primary soil has shifted from cities and factories to data and computing. |
| 樊伟.用生物学思维透视互联网时代下的商业模式变革[J].石家庄铁道大学学报:社会科学版,2016(4):23-29,45. |
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