| 江苏卫视《非诚勿扰》节目传播策略分析 |
| The Communication Strategy Analysis of the Program If You Are The One |
| 投稿时间：2012-08-20 |
| 中文关键词:《非诚勿扰》 传播机制 舆论网络 “痛点” |
| 英文关键词:If You Are The One Communication System Public Voice Pain Point |
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| 中文摘要: |
| 江苏卫视大型电视节目《非诚勿扰》自开播以来获得了巨大的成功。其原因首先在于拥有一套由新媒介介入的独特的逆向传播新机制，其次在于运用舆论学原理构建舆论网络，提高节目的收视率，尤其在于内容上点到“笑点”的同时也戳到了社会和人性的“痛点”，增加了“乐中思痛”的反思价值，凸显节目的内在张力，引爆了社会舆论。 |
| 英文摘要: |
| The match making reality show If You Are The One has obtained unprecedented success. The show has created a reverse communication system that has introduced a new media and used public opinion theories to construct a public opinion network which has been improving the viewing rate. The show stamps the “pain points” of society and humanity as well as the “funny points” which highlights the inherent tension and social value of the show. |
| 崔醒群,程橙.江苏卫视《非诚勿扰》节目传播策略分析[J].石家庄铁道大学学报(社会科学版),2012(3):91-95. |
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