| 经济原则对广告语篇互文性的阐释 |
| An Interpretation of Advertisement Intertextuality from Economic Principle |
| 投稿时间：2012-03-02 |
| 中文关键词:经济原则 广告语篇 互文性 |
| 英文关键词:principle of economy advertisement discourse intertextuality |
| 基金项目: |
|
| 摘要点击次数: 1585 |
| 全文下载次数: 2793 |
| 中文摘要: |
| 经济原则是人类语言交际的普遍规律之一。从经济原则入手，探讨了广告语篇互文性的经济性理据，分析了互文性手段在广告语篇应用中实现的具体方式。经济原则是广告中使用互文性手段的根源。 |
| 英文摘要: |
| The economic principle is one of the universally accepted rules for human communication. This paper begins with “the principle of economy” of the language. The reasons for intertextuality and means of intertextuality in advertisement discourse are explored and analyzed from the perspective of “the principle of economy”. It is concluded that the principle of economy is the root cause of intertextuality in advertisements. |
| 王 济 华.经济原则对广告语篇互文性的阐释[J].石家庄铁道大学学报(社会科学版),2012(2):82-85. |
| 查看全文 下载PDF阅读器 |
|
| 关闭 |