| 基于营销视角的高等教育服务品牌价值相融研究 |
| Ama lgama tion of Serv ice Brand Va lue in Higher Educa tion :a Mar keting Perspective |
| 投稿时间：2009-11-12 |
| 中文关键词:高等教育 服务品牌 价值相融 营销 |
| 英文关键词:higher education service brand value amalgamation marketing |
| 基金项目:河北省科技厅软科学指令性项目(项目编号: 09457203D) 。 |
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| 中文摘要: |
| 高校、教职工和学生是高等教育服务品牌的价值金三角,高等教育服务品牌是高
校、教职工和学生价值相融的结果。服务营销是高校与学生价值相融实现的有力途径,内部营
销是高校与教职工价值相融的实现手段,教职工与学生价值相融的实现主要依靠互动营销。
服务价值链的构建是高等教育服务品牌价值相融的关键。 |
| 英文摘要: |
| College, faculty and students, which actualize the higher education service brand by value a2
malgamation, are the golden value triangle of service brand in higher education. A useful app roach to imp le2
ment value amalgamation of college and students is service marketing; Internalmarketing is an instrument to a2
chieve the value amalgamation of college and faculty; The realization of value amalgamation between faculty
and students ismainly by dint of interactive marketing; The sticking point of value amalgamation of higher ed2
ucation service brand is to design service value chain |
| 刘敬严,李玉红.基于营销视角的高等教育服务品牌价值相融研究[J].石家庄铁道大学学报:社会科学版,2010(1):22-27. |
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