| 现时媒体环境下的受众重组研究 |
| On the Audience Reorganization In Modern Media Environment |
| 投稿时间：2009-01-17 |
| 中文关键词:受众重组 原因 意义 |
| 英文关键词:audience reorganization reasons meaning |
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| 中文摘要: |
| 受众群体结构的变化，不仅会影响传媒产业本身的资源结构布局等发展趋向问题，还会对社会整体价值观念、个体心理意识的塑造产生深远而广泛的影响。而事实上，更多地从结果的角度看到分众化的趋势，忽略了过程的复杂。论文着重从后一角度看现时媒体环境下受众重组的呈现、原因与意义。 |
| 英文摘要: |
| Changes in the structure of the audience groups will not only effect the media industry itself, such as structural layout of the resource development but also effect the Values of whole society. In fact, we saw Segmented trend from results and neglected the complexity of process. In this paper, we study on the reason and meaning of audience reorganization in modern media environment |
| 张鹏燕,范晓鹏.现时媒体环境下的受众重组研究[J].石家庄铁道大学学报(社会科学版),2009(3):71-74. |
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